To mark a decade since Jack Parow’s hit Cooler As Ekke reached number 1, Puma South Africa partnered with the local artist to launch the limited edition Puma x Parow Veldskoen.

Inspired by the quintessential South African footwear, the Puma x Parow Veldskoen feature an etched ‘Jack Parow 10 Years’ logo along with a thick rubber sole, stitching details and brown leather uppers with red lace-up fronts. Only 100 pairs of these shoes have been made available for purchase.

“Puma has been one of my best friends since the very beginning,” says Jack Parow. “2020 marks 10 years since Cooler As Ekke – which catapulted me into the limelight and became the first Afrikaans song to reach a million hits on YouTube. Puma was there before that, when I was just some weird dude with a snor trying to make people listen to my weird Afrikaans rap songs. They listened, they supported and they have always stuck with me.”

Puma partners with Jack Parow for limited-edition veldskoen

“Jack has been a true friend of Puma South Africa over the years and has worn many of our designs and silhouettes on stage but it seemed fitting that, in advance of the 10th year of Cooler as Ekke, we celebrate Jack and the single with something as South African as Puma’s vellie. Onwards and upwards to two South African classics,” concludes Puma South Africa’s director of marketing Brett Bellinger.

Puma x Parow Veldskoen are available from Superbalist, Nolene’s in Robertson and Ritsa in Clanwilliam from 13 December 2019. The vellies will also be available via Jackparow.co.za from 16 December 2019.

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