Woven into the fabric of our beautiful country is the story of an extraordinary company that has touched the lives of South Africans for over nine decades. The Tiger Brands’ story is one rich in bold moves, belief and brilliance, centred around our expansive portfolio of proudly South African brands. From iconic TV adverts like the Koo ‘Mama Thembu’s getting married’ advert to cherished memories of sharing a Tinkies with your best friend on the playground, our brands have been part of the moments that matter in the lives of millions of South Africans since 1921. We have developed an intrinsic understanding of our consumers’ needs, recognising the moments when they need us most, and how best to meet these needs from the very beginning of life through to old age. Our purpose is simple – to nourish and nurture more lives every day.
Passionately created by people who are consumer-obsessed, our brands remain consumer favourites year after year. Koo is a market leader and enjoys heritage status alongside “oldies” like Fattis and Monis, Jungle Oats, Enterprise, All Gold, Purity, Oros, Ingrams, Doom and Tastic Rice. Such endurance is not a coincidence, it is the result of consumer-focused strategy and excellent execution. The goals we have set for our company can only be achieved if we hold uncompromisingly to our values, as well as to our commitment to developing world class, passionate people. As we work towards a more sustainable future together, we hold ourselves to a high standard. In this way we are able to cultivate a winning culture.
Our people work tirelessly towards a single goal – to drive sustainable growth in Africa. We continuously strive to create a great place for our diverse people to thrive, grow and innovate. In journeying towards this, we have put in place a four-pronged strategy that acts as a guide and allows us to hold ourselves accountable.