At Agbiz’s Media Information Day on 23 October 2025 in the Western Cape, industry speakers outlined recent export performance and strategies to grow and diversify South Africa’s fruit trade.
Key export destinations and shares reported by Agbiz Fruit Desk Manager Wolfe Braude:
• European Union: 36%
• Asia: 17%
• Middle East: 15%
• United Kingdom: 13%
• United States: 7%
• Africa: 5%
Industry priorities and targets highlighted at the event:
• Citrus Growers’ Association CEO Dr Boitshoko Ntshabele detailed the sector’s Gain, Retain, and Optimize strategy and the ambition to reach 260 million cartons of citrus exports by 2032.
• SATI CEO Mecia Peterson discussed the relationship between fruit exports and national food security.
• Netafim’s Michael Esmeraldo called for improved irrigation efficiency to support sustainable fruit production.
• A panel led by Agbiz Legal Intelligence Manager Annelize Crosby examined agricultural remedies and integrated pest management, underling underlining the need for sustainable pest-control practices and compliance with market standards.
For further information contact Agbiz:
• Tel: +27 (0) 12 807 6686
• Email: admin@agbiz.co.za