Nestlé East and Southern Africa (ESAR) have launched the Nestlé Needs Youth (NNY) Agri Competition, in partnership with the Branson Centre of Entrepreneurship South Africa. Source: zcf428526 via Source: zcf428526 via Pixabay The competition presents an opportunity for youth agripreneurs to win mentorship and coaching opportunities totalling over US$30,000 through the Branson Centre’s Ignite Investor Readiness and Go-To-Market Programme. The drive is to encourage agripreneurship amongst young people across east and southern Africa. Speaking on the competition and the partnership, Nestlé East and Southern African Region Head of Learning and Development, Desiree Zikalala, says: "Many of Africa’s economies have an agrarian foundation from community all the way to national level and through this competition, we are looking to support and encourage young people to participate in this economic sector. There are several transformative prospects in agriculture that desperately need young people to step in and lead, and we believe that the Ignite Programme placements that are up for grabs will help facilitate those opportunities. "Successful agribusiness ventures have a catalytic effect in communities as their development impact goes beyond the agripreneurs themselves to various verticals that deal directly and indirectly with the sector. We intend for the NNY Agri Competition to open further dialogue on young people in agriculture, and help build transformative networks that support agripreneurship, employment and employability." Filling the skills gap A solution to the pervasive skills gap in agriculture in Africa is capacity development, mentorship, and coaching support. This will accelerate the evolution of the sector and the achievement of better efficiencies, improved processes, and cutting-edge technologies. Young people, as drivers of innovation, on the continent are well poised to lead and leapfrog this shift. Inherent in agripreneurship are economic development, job creation and skills development for better employability, and focusing on young people centres these opportunities on them. Nwabisa Mayema, strategic partnerships director at the Branson Centre comments: "This is an important partnership to accelerate some of the top solutions to end hunger, achieve food security and improved nutrition and promote sustainable agriculture through youth-led innovations. We look forward to building on and supporting the top three pitches with Nestlé Needs Youth to enable their access to finance, new markets and networks through Ignite." The NNY Agri Competition The competition will award three winning entries placement in the Branson Centre’s Ignite Investor Readiness and Go-To-Market Programme. The first prize is the Ignite Investment for Scale Programme, an intensive six-month mentorship and coaching programme that will help the winning agripreneur get their business investor ready. The programme features fortnightly mentoring, and access to industry professionals and business coaches across eight critical areas in business, namely, purpose, planning, product, brand, people, processes, finance, and partnerships. The second prize is the Ignite Access to Markets Programme, a three-month programme tailored to mentor, coach and enable agripreneurs in the early stages to build a strong platform to win new partnerships and gain access to market. The programme features fortnightly mentoring, access to industry professionals and business coaches across four critical areas in business, namely, purpose, planning, product, and partnerships. The third prize is the Ignite Ideation into Action, a one-month mentoring programme with access to industry professionals and business coaches across three critical areas to help guide ideation into action, namely, purpose, planning, and product. The NNY Agri Competition is open to people of all genders aged 18–30, living in the east and southern Africa region. Entries are open from 21 June 2022 and will close on 31 July 2022. In the month of August, a shortlist of five candidates will be drawn, and these will pitch for one of the three top prizes, worth a total of US$30,000, courtesy of the Branson Centre of Entrepreneurship SA. Entries are to be submitted online, on the NNY Agri Competition platform.

Agriculture has historically been the backbone of African economies, and today, its importance is increasingly recognised as a strategic sector capable of driving widespread economic transformation. With agriculture contributing about 22% of Africa’s GDP and employing over 60% of the continent’s labour force, this sector significantly impacts African livelihoods and economic stability.

By investing in agriculture, Africa has the potential to accelerate GDP growth, improve food security, create employment opportunities, reduce inflation, and address social issues like banditry. The strategic focus on agriculture is essential for sustainable development across Africa and creating a more resilient future.

Accelerating GDP Growth through Agriculture

Agriculture’s impact on GDP growth is central to the continent’s development. Africa has vast arable land, a favourable climate, and diverse agricultural products, which create significant opportunities for boosting productivity and exports. Despite these advantages, African agriculture has historically been underdeveloped, with many countries relying on subsistence farming practices that yield low productivity.

Investing in modern agricultural practices, such as mechanisation, efficient irrigation systems, improved seeds, and climate-smart farming techniques, can significantly boost crop yields and production volumes. This productivity increase can drive GDP growth by raising the agricultural sector’s output, expanding exports, and creating a ripple effect that benefits related industries, such as agro-processing, transportation, and retail. Furthermore, exporting agricultural products generates foreign exchange earnings, helping countries strengthen their economies and build reserves for economic stability.

Improving Food Security

Food security is a pressing issue in Africa, where millions face hunger and malnutrition due to inadequate food production, high import dependency, and limited access to affordable food. Strengthening agriculture is essential for addressing these challenges. As African countries increase food production through modernised and efficient agricultural practices, they can reduce reliance on food imports, thereby protecting themselves from global food price volatility and supply chain disruptions.

Increased food production also enables African nations to supply enough food to meet domestic demand, making food more accessible and affordable for the population. This improvement in food security reduces malnutrition, enhances public health, and supports productivity by ensuring that citizens are better nourished and able to contribute to the economy. Moreover, food security fosters resilience, allowing countries to withstand external shocks, such as climate change and geopolitical conflicts, impacting global food supplies.

Creating Employment Opportunities

With Africa’s young and rapidly growing population, employment creation is a crucial focus for the continent’s leaders. Labor-intensive agriculture holds enormous potential to absorb this workforce, especially in rural areas with limited employment opportunities. By shifting from subsistence to commercial agriculture and developing agro-industries, Africa can create various job opportunities across the agricultural value chain.

Agricultural development involves crop cultivation and areas like food processing, distribution, marketing, and technology services. Each area creates new roles, ranging from skilled and semi-skilled labour to entrepreneurship opportunities for agripreneurs who can drive innovation and efficiency in the sector. Additionally, as agribusinesses grow, they stimulate local economies, increase household incomes, and promote rural development. This employment generation reduces poverty and encourages the development of a stable, prosperous rural society.

Reducing Banditry and Social Instability

Rural poverty and lack of economic opportunities are among the root causes of banditry and social instability in Africa. Young people, who often lack education and employment, may turn to crime or illegal activities as a means of survival. This situation is especially prevalent in areas where agriculture has declined, or climate change has disrupted traditional farming practices, leading to food scarcity and economic insecurity.

By creating sustainable agricultural jobs, improving rural incomes, and promoting agribusiness, Africa can address some of the drivers of banditry. A thriving agricultural sector provides young people with alternatives to crime, fostering a sense of purpose and improving community stability. Furthermore, agricultural investment brings infrastructure, education, and healthcare to rural areas, which enhances the quality of life, reduces poverty, and contributes to a culture of peace. In this way, agricultural development has a direct impact on reducing social instability, which in turn creates a safer environment for investment and long-term growth.

Controlling Inflation through Domestic Food Production

Inflation is persistent in many African countries, often driven by high food prices. Because many African nations rely on food imports, they are vulnerable to fluctuations in international prices and currency devaluation. This dependency contributes to inflation, as the cost of imported food rises with global market shifts, impacting the cost of living and reducing purchasing power.

Increasing domestic food production can help control inflation by stabilising food prices. When local production meets or exceeds demand, the reliance on imports decreases, which makes food prices more predictable and affordable. Moreover, reducing food imports strengthens the local currency, as less foreign exchange is spent on purchasing food abroad. By boosting agricultural productivity, African countries can mitigate inflationary pressures, create a more stable economic environment, and improve consumer affordability, particularly low-income households disproportionately affected by rising food prices.

Challenges to Agricultural Development in Africa

While agriculture presents a path to economic transformation, several challenges hinder its progress. African farmers need more access to financing, inadequate infrastructure, climate-related risks, and insufficient market access. These obstacles must be addressed to fully unlock the potential of agriculture as a catalyst for economic growth and social stability.

1. Access to Finance

Smallholder farmers often need more financial resources to invest in quality inputs, modern equipment, or advanced techniques. Affordable financing options like micro-loans, subsidies, and insurance enable farmers to improve productivity.

2. Infrastructure Development

Poor infrastructure, such as inadequate roads, storage facilities, and limited electricity, hampers market access and leads to significant post-harvest losses. Investing in rural infrastructure is vital for connecting farmers to markets, reducing waste, and enhancing productivity.

3. Climate Change

Agriculture in Africa is highly vulnerable to climate change, with unpredictable weather patterns, droughts, and floods impacting crop yields. Climate-smart agricultural practices, such as conservation agriculture, crop diversification, and resilient crop varieties, are essential for building resilience.

4. Market Access and Value Chains

Fragmented value chains and limited market access prevent farmers from reaching larger, more profitable markets. Developing efficient supply chains and establishing agricultural cooperatives can help farmers access markets, improve bargaining power, and increase profitability.

The Way Forward: Strategic Initiatives for Agricultural Growth

To fully harness the potential of agriculture, African governments, private sector entities, and development partners must work together to create an enabling environment for agricultural transformation. Some key initiatives include:

1. Investment in Agricultural Technology

Technologies such as precision farming, improved irrigation methods, and digital platforms can significantly increase productivity. Digital solutions, including mobile apps, can provide farmers real-time information on weather, crop prices, and best practices.

2. Capacity Building and Training

Vocational training and extension services are essential for equipping farmers with modern skills and knowledge, particularly for young people entering agriculture. Agripreneurship programs can also encourage youth to view agriculture as a profitable and sustainable career.

3. Public-Private Partnerships

Collaborations between governments, private enterprises, and non-governmental organisations can help develop robust agricultural value chains, expand access to finance, and promote sustainable agricultural practices.

4. Strengthening Policy Frameworks

Governments can play a crucial role by implementing policies that support rural development, improve land tenure security, and incentivise agricultural investment. Tax incentives, subsidies, and land reforms are policies that can create a more favourable environment for agribusiness.

Conclusion

Agriculture is at the heart of Africa’s sustainable growth and development pathway. Agriculture can transform the continent as a sector that drives GDP growth, ensures food security, provides employment, reduces inflation, and addresses social instability. By investing in agricultural modernisation, strengthening rural economies, and empowering smallholder farmers, Africa can unlock the full potential of its agricultural sector.

In doing so, Africa will secure food and jobs for its population, build resilient economies, foster social stability, and pave the way for a prosperous future. As African countries prioritise agricultural development, they set a course for economic self-reliance and create a foundation for inclusive growth that will benefit future generations.

About the Author

Lere Baale is a Professor and Chief Executive of Business School Netherlands International, Nigeria and also Regional Partner of HOWES – CMOE Inc. USA inAfrica & Middle East Area.

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